The new book AI-Driven Value Management uncovers how companies can implement a scalable, company-wide value management program using AI to achieve 8X revenue expansion.

Why is value management a priority for B2B companies?

Almost everyone practices some level of value selling maturity. Extending these value management practices to Product, Marketing, Sales and Customer Success business functions, however, is still in its infancy. By scaling these practices across all go-to-market functions, businesses are rewarded with 2-to-the-power-of-3 business outcomes:

Why read AI-Driven Value Management?

Published by Wiley (NYSE: WLY), the book offers a game changing AI-driven value management (AI-VM) blueprint. This blueprint presents practical strategies and features experiences from leading practitioners (e.g., Salesforce, Amazon Web Services, Google, HPE, ServiceNow, SAP, Oracle) to design a scalable AI-VM program. Combining modern value management best practices with the potential of AI, use case by use case and workflow by workflow, this book details how AI-VM will leapfrog current customer go-to-market practices.